Fair points. I am not keen on listening to organisations and companies bigging themselves up, and for that reason I have been increasingly trying to tune out that aspect of social media. Thus, the MW news this year managed to pass me by completely and I would have remained quiet about it too - until Tom mentioned it, and I bit.The MW marketing/PR operation would not be doing its job properly if it wasn’t bigging up this year’s graduates. And as a wine journalist you wouldn’t be doing yours if you weren’t hooked into the network and on the receiving end of all the online chatter.
On the subject of trolling your own forum (and me biting), I think it is common practice for forum owners to provoke discussion and debate, and I see little harm in it. Trolling is such a nasty word
Edit: On reflection, old-school trolling done skillfully was not so bad either. It kept people on their toes, and could be a source of fun. You don't see much of that now