- Location
- Amsterdam
So Aldi seems to have caused a bit of a stir with their newly released "orange natural wine"...
I was curious about who was making it, and how on earth they can do it for such a low price.
It turns out it's made by Cramele Recas, one of Romania's largest wineries, and owned by a Brit to boot. it *is* genuinely a natural wine, at least inasmuch as its spontaneous fermentation, no added sulphur, unfiltered, etc.
It also seems that its a loss-leader for Aldi. The winery confirmed they've got a decent margin on it, but Aldi must be selling it at close to cost-price. We can speculate on the ethics of these kinds of promotion, but it's certainly worked a dream for Aldi's PR.
I'm not based in the UK so it'll be a few days more before a bottle makes it to me, but curious if any forum members are thinking of giving it a try. I've had the same winery's "Solé Orange 2017" (same grapes, same length of maceration but the Chardonnay is also carbonically macerated) and it was very tasty I must say.
I wrote in much more detail about it on my site, but I don't think I'm allowed to provide the link here.
I was curious about who was making it, and how on earth they can do it for such a low price.
It turns out it's made by Cramele Recas, one of Romania's largest wineries, and owned by a Brit to boot. it *is* genuinely a natural wine, at least inasmuch as its spontaneous fermentation, no added sulphur, unfiltered, etc.
It also seems that its a loss-leader for Aldi. The winery confirmed they've got a decent margin on it, but Aldi must be selling it at close to cost-price. We can speculate on the ethics of these kinds of promotion, but it's certainly worked a dream for Aldi's PR.
I'm not based in the UK so it'll be a few days more before a bottle makes it to me, but curious if any forum members are thinking of giving it a try. I've had the same winery's "Solé Orange 2017" (same grapes, same length of maceration but the Chardonnay is also carbonically macerated) and it was very tasty I must say.
I wrote in much more detail about it on my site, but I don't think I'm allowed to provide the link here.