The thing is that they're cheaper to run (lower fuel, servicing, tax), and if cashflow is an issue, one can lease them. Depending on usage, Total Cost of Ownership is not as high as one might think.Don't want to go too far off topic, but it's fascinating that these KIAs, Skodas and Hyundais are bringing out electric models with prices in the £40k-£50k bracket, and nobody bats an eyelid. I'm absolutely not meaning any offence to anyone who drives one, but in the past most people would never have dreamed of paying a £50k for a Kia or Hyundai. That was the territory of Jaguar, BWM, Mercedes, etc. who had the badges - the 'pride of ownership' thing - all sewn up. If all of these new cars sell, will the move to electric mean that it is tech, and not the badge, that wins, thus changing the landscape?