Strange Prices at BBR

Did anyone get the "Going, going, gone" email from BBR, offering a 'last chance' to buy some bin-ended wine at 30% off? I noticed they had the, much talked about here on the forum, Fixin Clos de la Perriere, Domaine Joliet 2013 at £31.50 a bottle, sale price.
Strangely, I bought a couple of bottles of this wine in their July 30% off sale and was only charged £22.50 a bottle. Sounds like the base price has been increased significantly in the last 2 months. :confused: