Welcome
Of course a label matters. Imagine a wine shop full of bottles without labels
Unless you can taste the wine, the only information you have to base your judgement on whether to buy the wine is the label.
The label you refer to seems only to have braille, thus is is useless to all those who cannot read braille. There are labels that have braille on an otherwise standard label.
My favourite label is from the California winery Ridge because
It is clear and simple
It has clearly identfiable type faces/colours
It hasn't changed over the years
It has all the info one wants, including notes and vintage and winemaking.
(the wines are good too)
For an assortment of odd, interesting and unusual labels may I recommend my book,
Marilyn Merlot and the Naked Grape
available from Amazon