Whither craft?

Hi all - I spotted that Huddersfield's Magic Rock was about to go into administration and was faintly surprised that one of the more visible UK "craft" brewers would be in trouble, but with the amount of competition, I imagine no-one is safe.

I'm putting "craft" in quotation marks as I'm not sure I know what it is, or at least that there's any consensus about what it means.

I thought about a couple of threads to discuss various aspects of this, but let's see how this develops.

I’m conflicted about “craft”. I don’t drink much of it, but it was the catalyst for me to get back into beer in around 2014, as microbreweries and “bottle shops” sprang up everywhere, and chains like Wetherspoons started to capitalise on it with wider ranges and regular beer festivals. As with wine, though, I wanted to understand Bordeaux before I delved into Bulgarian Cabs, so looked at classic/established styles first, more likely trying to find a typical ancestral-home beer brewed by the same firm since 1077 rather than a copy knocked up in a shed in Dagenham but with nice artwork :). I found some nice "native" US styles, enjoying eg Sierra Nevada’s Pale Ale, Goose Island’s IPA and Brooklyn’s Lager, though did wonder why the world was ignoring the original incarnations of the latter two.

I’m certainly grateful to the rising craft tide which has lifted all ships, but generally cold to the beers. The UK scene seemed initially a raft of identikit US Pale Ales/IPAs, few of them as good as the Sierra Nevada and Goose Island (which are probably nowhere near premium themselves). I’ve seen new trends in “Session IPAs” (can’t see the point), “Pastry Stouts” (alcopops?), "Hazy Pales" (look interesting) and now "Sours" (alcopops again?, though so are many of the original Belgians). I’ve bought some of all of these over Christmas to reacquaint myself and hopefully find some nice surprises.

In summary, here’s what I think I’ve gained from “craft”. It's made a wider variety of beers available, both established/traditional styles/brewers and newer. It's expanded the market for beer, meaning that pubs/ supermarkets stock a wider selection of beers compared to other drinks. I suspect the new competition presented to established brewers has pushed their quality up (and for cask beer, more punters has meant fewer casks going sour in pub cellars). I guess I’m interested in American Pale Ale as a style (but only alongside 50 others), I'm certainly interested in anything brewed with Kveik, and I suspect “Hazy Pale” might suit too, though could be about 40 different styles for all I know. I'm aware that Kveik probably predates "craft" beer by centuries, but it's extremely unlikely I'd have heard of it without the "craft" revolution.

Also in summary, I suppose the way I’ve done my beer larnin’ means that for “craft” beer to impress, it’d have to produce better examples of already traditional styles (which I haven’t seen, though I confess having tasted one or two Bulgarians, the pull back to Claret has been strong) or give me new styles (of which only APA and Kveik have impressed really, though I await with mixed feelings my Rhubarb and Custard Sour and of course my Rocky Road Marshmallow Stout) :)


Welcome thoughts. I’ve actually met Ned Ludd, you know: he was the caretaker at our school ;)
 
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Those American pale ales where always among my favourites 20 years ago, though I am not certain they made just so much of an impression when tasted more recently - they may have changed, or I may have! But the craft beer scene here on the east coast of Scotland has not slowed down in the past few years, and I can think of four brand new craft breweries operating on a small commercial scale just in the last couple of years. I haven't tasted enough of their beers to comment, but yes, the very aromatic hoppy IPA and 'hazy' phenomenon seems to be very much in fashion.
 
Good to hear it's still flourishing Tom locally Tom. There's certainly room for everything. I'd love to see really good quality versions of my favourite styles made by people who really care, as opposed to large breweries / multinationals - perhaps they're out there behind the barricades of APA/IPA/Pastry :)

Be great if there are (faithful to style) UK/US craft versions of the below which are better than / offer a solid alternative to the original:

Augustiner Edelstoff (amplified Munich Hell, often called "Gold" or "Spezial")
Schneider-Weisse Aventinus (Dunkels Weizenbock)
Hacker-Pschorr Oktoberfest-Marzen (Marzen)
Kloster Andechs Export Dunkel (Munich Dunkel)
La Trappe Dubbel (Belgian Dubbel)
Fullers' ESB (British Strong Ale)
Sam Smiths Oatmeal Stout (Oatmeal Stout)
 
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A shame if Magic Rock go out of production - not the world's best beer, but a reliable choice, and good value. A nice option to buy a 12-pack of during the summer and then just grab a can or two from the fridge on a sunny afternoon, or offer to guests.
 
- Partly inspired by this thread topic per se; and
- having regard to Tom’s report above on the lively scene north of the border; and
- to raise a timely glass of something suitable to the acknowledged father* of “craft” beer,
I went into the Rake, Borough Market this evening and ordered a £7 half of an essay by some Belgian micro in a very popular craft style in Wallonia: wee heavy.

It was ok. A bit thinner than McEwans or Tennents, some savour of malt bread and hairspray.

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*Jimmy Carter, when he legislated to liberalise home brewing in the US in 1979
 
While the infantile tins are extremely irritating I enjoy some of these modern brews, they are genuinely refreshing, but they have nothing whatever to do with the traditional cask beer which is our I think unique contribution to world beer culture. Does it exist elsewhere? it's surely the most wholesome and nourishing of beer styles.
 
I went into the Rake, Borough Market this evening and ordered a £7 half of an essay by some Belgian micro in a very popular craft style in Wallonia: wee heavy.

It was ok. A bit thinner than McEwans or Tennents, some savour of malt bread and hairspray.
Taken one for the team there Dan - sums up what I'm getting at whilst reminding me of two other points about "craft". If I'm reading you right, laudably trying to resurrect a dying traditional style, but missing the mark, even with £14/pint retail to play with?

"Belgian Wee Heavy" o_O Think I've tried a MacChouffe at some point come to think. Reminds me that there's a big craft scene in Italy - I was after some Italian grape beer (which I'm told is a trad style). Nowhere to be seen in Bologna (natch) but was instead given a sample of a "British Pale" which couldn't have tasted more Belgian...

Hey ho, rising tide etc. I genuinely don't understand this scene (rather than am writing it off), so as noted am going to delve into it a bit more with various Xmas buys. My limited experience had Magic Rock as a reliable/interesting outlet (though I may have been tasting pre takeover beers) so remain a little shocked that it's one which is struggling. Mind you, doubtless hundreds of small craft brewries have come and gone without me knowing.
 
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