(2019) I have to say upfront that everything about this Pays d'Oc blend of Grenache, Cinsault and Mourvèdre screams 'marketing' - first the ambitious price of £20 per bottle, second the striking label, 'Vinolock' glass stopper and designer bottle, and thirdly that it is made by Gérard Bertrand for a wine company launched by rock star Jon Bon Jovi and his son, Jesse - the business run by 23-year-old Jesse who studied political science and business economics. The 'Hampton' of its name is The Hamptons, and exceedingly up-market coastal playground for New York's super-rich, where the inspiration for making a rosé came to the father and son team. Following booming sales in the US, the wine has recently arrived in the UK. So is it any good? It's from the Languedoc, but pale and Provençal in style, though it has seen seen some barrel ageing which is not typical of Provence. There's a buouancy and fruity lift to the aromas, intense small berries and a limey note. In the mouth no real trace of oak, other perhaps than a richer texture than might be expected, again plenty of concentration of flavour, and a salty lick of minerality to join the pithy lemon zest acidity. It's certainly a bigger mouthful of wine than a typical Provence example, and has enough going on to justify the hype, though no doubt a bit of celebrity factor is built into the price.